How do we attract young tourists to the Fehmarn Belt Region

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There is a need for developing new opportunities, activities and events attractive to young adults, both for those living in and outside the region.

Young adults are key for the tourism and recreational sectors of the Fehmarn Belt region – but it requires both the local governments and the operators to think in new ways. What are the mega trends of tomorrow’s tourism and how can the region prepare for that? What role can digital media play in developing the tourist sector with young adults in mind?

Programme:

The session is moderated by Marc-Christoph Wagner, Correspondent for Scandinavia for German TV (ARD)

13.30-13.40: Welcome by Landrat Reinhard Sager, Kreis Ostholstein, chair of the Fehmarn Belt Committee

13.40-14.20: Presentation by trend researcher and innovation advisor Oliver Puhe, Hamburg: How to use new media in the tourist sector in order to reach the generation of the “digital natives”

14.20-15.00: Presentation by Roskilde Festival “Orange Innovation” director Esben Danielsen: How to develop major events by active involvement of young people

15.00-15.30 Coffee break with active exhibitions of young people of the region

15.30-16.25 Panel debate:

• Oliver Puhe, trend researcher and innovation advisor, Hamburg
• Esben Danielsen,  director of Roskilde Festival “Orange Innovation”
• Lars H. Olsen, director of Danish national center for Coastal Tourism
• Claudia Drögsler fra Ostsee-Holstein Tourismus e.V.
• Amir Ghomi, creative director, Nordic Urban Challenge

16.25-16.30 Closure by Jens Stenbæk, chairman of Region Zealand and vice chair of the Fehmarnbelt Committee

The language of the conference is German and Danish with simultaneous translation